01 How quickly do you typically reply to a new enquiry? Within minutes Within an hour Same day Next day or later
02 What happens to enquiries that arrive outside your opening hours? Answered automatically, or by someone on call They wait, but rarely more than a few hours They wait until the next working day Many go unanswered until the person chases us
03 Roughly what share of enquiries go unanswered or get a very late reply? Under 5% 5–15% 15–30% Over 30%, or we don't track it
04 How many enquiries does your team handle in a typical week, across all channels? Over 100 30–100 10–30 Under 10
05 Are your policies and common answers written down where your team can reuse them? Yes, in one place everyone uses Yes, but scattered across documents and emails Mostly in people's heads No, we improvise case by case
06 Which best describes your booking, CRM or practice-management set-up? One system holds all our enquiries and bookings A couple of systems, loosely connected Mostly spreadsheets and email No central system
07 Is your pricing and availability information accurate wherever a customer might look? Yes, always up to date Mostly, with occasional lag Often out of date No single accurate source
08 Who reviews anything sensitive — refunds, complaints, special requests — before it reaches a customer? A specific named person, every time Whoever's free at the time It mostly goes out without review Not sure
09 How does your team feel about AI handling first replies, with a person approving anything sensitive? Keen — we'd welcome it Open to it, with the right safeguards Cautious, would need convincing Resistant
10 Do you have budget set aside, even roughly, for reducing manual enquiry handling? Yes, budget is approved Not approved yet, but there's appetite No budget, but open to a low-cost pilot No budget and no plan to allocate one