Turn guest enquiries into direct bookings — not OTA commission.
For independent hotels and aparthotels of 20–120 keys, and short-term-rental management companies of 50–500 units.
OTA commission runs roughly 15–25% per booking. Every enquiry you convert direct instead of through an OTA keeps that margin. The assistant exists to move ready guests onto your direct booking path before they leave for a channel that charges you for the sale.
What it is
A multilingual guest-enquiry assistant across your website, WhatsApp and the OTA inbox. It answers instantly in the guest's language, handles the routine pre-booking questions, and routes ready guests to your direct booking path — around the clock.
It sits on top of your stack
It works with the property management and booking tools you already run — Guesty, Hostaway, Cloudbeds, Mews — rather than replacing them. No rip-and-replace: the assistant plugs into the systems your team uses today.
People stay in control
The AI drafts and answers; a person approves anything sensitive before it reaches a guest. Every bot identifies itself as AI, and anything it isn't sure about escalates to your team. See our security, continuity and AI policy pages for how we handle data, where we're based, and how we disclose AI.
Price
From £3,500, typically 3–6 weeks. We start with an AI Workflow Audit at £1,500, credited against the build if you go ahead.
Founding-client programme: our first 5 clients get the audit for £500 and the launch for £1,500 with the first month free, in exchange for a named case study. See the terms.
Want to see the kind of assistant we build? The agent in the corner of this site runs on our own stack.
Frequently asked questions
How much OTA commission can a direct-booking assistant save?
OTA commission typically runs 15–25% per booking. Every enquiry the assistant converts on your own booking path keeps that margin — on a £300 stay, that is £45–75 kept per booking. The audit estimates how many of your enquiries could realistically move direct.
Does it work as a WhatsApp booking assistant?
Yes. The assistant answers guests on WhatsApp, on your website and in the OTA inbox, in the guest's language and around the clock. It handles routine pre-booking questions, routes guests who are ready to book to your direct booking path, and escalates anything unusual to your team.
How much does the Direct Booking Engine cost?
From £3,500. We start with a £1,500 AI Workflow Audit, credited against the build if you go ahead. The audit maps your enquiry flow, channels and systems and gives you a scope and cost range before any build starts, so there are no open-ended estimates.
How long does it take to go live?
Typically 3–6 weeks. The timeline depends mainly on how many channels you want covered — website, WhatsApp, OTA inbox — and how quickly we can connect your property management or booking system. The audit fixes the order, so the highest-volume channel goes live first.
What data does the assistant need?
Your approved answers to common guest questions — policies, rate rules, amenities, location, check-in details — plus your direct booking link and, where needed, access to your PMS or booking engine. Answers are grounded in materials you approve, and your data is never used to train models.
What happens after launch?
Your team is onboarded and a human stays in the loop: sensitive replies go to a person for approval and anything uncertain escalates. We review conversations with you, update answers as policies and rates change, and track how many enquiries move onto your direct booking path.