Mission Ukraine: a website the charity runs itself, and an assistant that answers donors.
Mission Ukraine is a Ukrainian charity supporting children and families affected by the war. Its work covers fundraising for children and their parents (mostly mothers), healthcare, help for children at Okhmatdyt hospital, celebrations for children in the regions, and burnout support for doctors working near the front line. Our founder has volunteered since February 2022 and went on to co-found the charity.
The brief
The charity's old WordPress site was broken. It needed a new one that its own team could run, with an assistant to answer donors.
What we built
- WordPress to Next.js and Payload CMS. We moved the pages, projects, news and team across; the charity's editors now manage content in Ukrainian and English from an admin panel with roles.
- An AI assistant on the site. It answers donors' questions, opens the right page, helps fill in the contact form, hands over to WhatsApp or email, and sends the team a summary of each conversation.
- SEO and JSON-LD. Organisation and website markup, a sitemap and robots.txt, and clean page titles and descriptions — so search engines and AI answer engines can find the charity.
Pro bono
We did this free of charge, as the charity's technology partner. The same approach sits behind our Donor Response System for charities: the AI drafts, a person approves anything sensitive.
Support the charity
You can help children and families directly by giving to Mission Ukraine.